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Harley Boys All Natural Dog Treats

Outsource Marketing

Harley Boys All Natural Dog Treats provide just that…dog treats! But with a difference. They are all natural, wheat free, have no added preservatives and are vegetarian. They are made with human grade ingredients and may help with a variety of ailments in dogs including arthritis, diabetes and allergies.

Gloss Digital came to work with Harley Boys almost at the very beginning of their journey. They had developed a fantastic product and were ready to start marketing it.

A digital strategy was developed to define a long term strategy and goals as well as outlining the creation of digital channels.  Social media channels were setup as well as a full social media strategy and management undertaken. A new website was developed to include a shopping cart and resource centre and additional marketing collateral of brochures and banners designed.

Digital Strategy

A 2-year plan for Harley Boys was created to help the company enter a new marketplace, develop a branding presence and grow a customer base, both online and offline as well as a distribution network.

The strategy was essential for ensuring all areas of the business are effectively using digital channels and to align marketing objectives. Spanning a variety of touch points, the strategy defined key areas of functionality, content and engagement required that connects to Harley Boys business objectives.

Website Development 

A new website was developed for Harley Boys to capture and engage with their customers online. Importance was placed to ensure that the website delivered information fast and effectively and provided a smooth process for online purchases.

Social Media 

The following social media channels were setup for Harley Boys All Natural Dog Treats

  • Facebook
  • Twitter
  • Linkedin
  • Google Plus

A social media strategy was developed for Facebook to get the Harkey Boys online presence started. A content strategy was developed which included image and textual posts designed to increase engagement. The Harley Boys facebok page was monitored by Gloss Digital 24/7.

A like campaign was run on Facebook for 2 months to expand reach and increase page likes. The targeting of this campaign was very specific to target people who were linked to certain dog pages and groups.


Apart from their packaging, Harley Boys had no collateral. Gloss Digital worked with Harley Boys to design 2 Pull-Up Banners to be used at launches, openings, & Harley Boys events as well as a trifold brochure which contained information about Harley Boys, the treat menu, ingredients and contact information.

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View the Harley Boys website at